Monday, March 19, 2007
A New Light On Branding
A good friend of mine used the term "branding" in an interesting way the other day. He said, "I've branded myself as..." I told him that I had never really looked at personal image in the terms of branding before. It's true, we do brand ourselves every day. Most people have heard the term, "first impressions" or, "people rate you by what you wear, what you say and what you do." Looking at it from the terms of branding sheds new light for me. Alternatively, looking at your small business as a mirror reflection of the business owner, one can take a closer look as well.
How To Define a Personal Brand
http://www.howtodothings.com/
Using Your Appearance to Develop Your Personal Brand
By Vanessa Raymond
Thursday, March 08, 2007We’re all familiar with the concept of branding. But not all people are aware of the power of creating a brand for oneself. Your personal brand is all-important, particularly when you run a small business. Think Kate Spade, Martha Stewart, Oprah – these are all individuals who created entire businesses around their own successful self-branding.
Your business standards and ethics, your personality, and of course, your performance are all fundamental parts of your personal brand. You'll need to have a clear understanding of who you are, what your values are and what you'd like to be known for to be able to develop a successful personal brand. But before you'll have the chance to prove your outstanding performance and steadfast integrity, you'll have to get your foot in the door. And to do that, you're going to need to look the part (without trying too hard, of course). Here are a few tips on honing the appearance aspect of your personal brand:
Labels: branding, small business
