Sunday, September 09, 2007
Which type of ads will you choose?
Roy Williams: Advertising
Wow Customers With Your Ads
Home > Advertising > Ad Columnist Roy H. Williams > Wow Customers With Your Ads
Ads that target the relational mindset seem to do nothing at first, but they work better and better the longer you run them. Ads that target the transactional mindset work miraculously at first but less and less well as time goes on.
Which type of ads will you choose?
Style vs. substance: There's a big difference between saying something powerful and merely saying something powerfully. What message communicated in your ads doesn't expire? Is the most powerful part of your message true "for a limited time only" or "while supplies last"? Are you training your customer to wait for the next sale?
Read the full article at Entrepreneur.com
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Coming tomorrow: Observing Big Budget Advertisers
Coming soon: Innovate vs React: Leading or Following?
Labels: Advertising
