Thursday, May 03, 2007
How to Create a Marketing Plan
As our efforts continue in creating a new brand for the magazine, re-branding Soky.net and considering the brand for the web development part of our company, I have to remind myself to stick to the fundamentals; stick to the tried and true methods; above all else... keep it simple!
I bookmarked an article on Entrepreneur.com a while back that I have re-read and would like to offer to you.
How to Create a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
http://entrepreneur.com/marketing/marketingbasics/...
Source: The Small Business Encyclopedia and Knock-Out Marketing.
Copyright © 2007 Entrepreneur.com, Inc. All rights reserved.
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Labels: branding, marketing, planning, small business
