"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
- Stephen King, WPP Group, London
Marketing Quote of the day from The American Marketing Association, MarketingPower, Inc. newsletter
I am a small business man with a passion for my community. As the owner/publisher of Soky Happenings magazine, I enjoy the opportunity to help small business, offer a useful resource to my community and continue to build the capabilities of my companies.
I have been a web developer since trained in the Air Force in 1995. I have used my skills and training in technology along with my experience as an outside salesman and marketing consultant to build my companies. The technology company continues under the name of Soky.net, llc for the time being. We are considering expanding the technology company and rebranding it with a less regional moniker.
