Monday, February 19, 2007
Why Re-Branding?
By Tim Hunt
When you see a company or organization re-brand, they are usually looking to gather more attention. This attention can be because of a new product, service or simply trying to give a new face to them. Re-branding draws attention to the company or organization as something fresh and new. Re-branding is more than just changing the appearance of the logo, it includes much more. To re-brand a company or organization takes changing your approach to advertising and marketing as well. In addition, it should include policy changes that will reflect the new approach to reach customers and clients.
One of the best known companies in recent years that re-branded itself is UPS. UPS made a small change in the appearance of its corporate logo, but they completely changed their whole advertising campaign. Now, do you recognize UPS more or than you did? Probably not, but you do see UPS with a fresh new face and enhanced value with faster service (because they want to race the truck). Simple changes that gave UPS the new, 21st Century look that they were looking for, and reinforcing the fact that they provide the fastest service of any delivery company.
SOKY.net is re-branding itself for much of the same reasons. SOKY.net is launching into new directions with a renewed emphasis. While keeping up with the original plans of being a community portal, it will also ad brand new marketing and image opportunities. Developing SOKY Solutions as its new marketing company gives us the opportunity to offer a full service menu of services to all companies and organizations. SOKY.net was pretty limited in its menu, with mainly web presence as its primary focus. Now, we have the ability to provide companies and organizations with a full service marketing company; providing marketing strategies, company image, public relations, effective advertising strategies, and company branding. Giving a new look and policy changes is the first step. Now, we will be adding staff and upgrading equipment to make these changes more effective for our current and future clients.
SOKY.net as a parent company is very excited about the opportunities of the future. We look forward to serving South Central Kentucky and providing you with the “solutions” to effectively grow your company or organization.
