Thursday, February 22, 2007
High Maintenance Bitch
This falls into the category of "courageous marketing." This story from the Associated press begs the question, do you have the balls to do it?
Dog Store Sign Angers Seattle Residents
Feb 22, 5:49 PM (ET)
SEATTLE (AP) - A newly opened store catering to very pampered dogs, especially female dogs, is getting more than questioning looks for its name, High Maintenance Bitch.
The third word in the sign is widely visible at North 45th Street and Wallingford Avenue North, one of the main intersections in the Wallingford neighborhood business west of Interstate 5 and north of the Lake Washington Ship Canal.
"I am probably the most progressive liberal person in the world and I am personally offended by the sign," said Janet Stillman, executive director of the Wallingford Neighborhood Office. "It's so blatant and so in your face."
The sign is the issue more than products such as Gel-ous Bitch bath gel and Street Walker paw cleanser, said Kara Ceriello, co-president of the Wallingford Chamber of Commerce.
