Wednesday, June 28, 2006
Advertising, it's about the results!
How to Track Ad Results
By Roy Williams
3 strategies for determining if you're spending your advertising dollars wisely.
You can't always track the effectiveness of your advertising dollars. No matter how powerful and persuasive your ad, most of the people you're paying to reach won't currently need what you're selling. But if your ad makes a deep enough impression on them, they'll remember you when they need you later.
With that said, keep in mind that I didn't say ad results can never be tracked. When you want to hold your ad dollars accountable, there are basically three ad-tracking strategies to choose from:
