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Wednesday, April 26, 2006

SokyBiz; I've only just begun

With the retooling of the SokyBiz website I've been giving some thought to the Tag Line. "A website for and about small business in south central Kentucky."

So far, I've been relatively random in my offering on this "Blog" and with the apparent interest in the content, I'm going to refine the postings. I'll continue to offer my observations, opinions and experience, but it will be done with the small business person in mind. More specifically, the small business person who lives and works in south central KY.

When I changed the website, I also put a little script that tells me when people come to the site. An interesting feature of this script is it tells me where they came from and even what keywords they used if they come from a search engine. Just yesterday, I received more than 100 visitors and some of the search terms were interesting. A few examples may help show the diversity.

     1)  From Google: how Dollar general corporation became so successful

     2) From MSN: scottsville ky. phone book

     3) Form Ask.com: business ownership information

and my favorite

     4) From need2find.com: toothless hillbilly women

As for number 4; sorry, can't help you but with the others, I have written already my opinions on Dollar General and business ownership and will continue. And, as a matter of fact, I have a little secret project that will address the phonebook query.

I also received a very flattering letter from an online ad agency who suggested they may be interested in including me in their next ad purchase. ($$) They asked for some statistics on this website and I was force to face the fact that I have not paid much attention. I explained to them that this was more a hobby than anything else and I've done very little tracking of hits, visits, and page views. I was however, able to parse my log files for April and came up with some pretty interesting numbers...

Summary Stats

Date Database Content 01/Apr/2006 00:12:46 - 25/Apr/2006 12:54:38
Date of this report 25/Apr/2006 (Tuesday) 11:59:19
Total number of days 25
Hits Total hits 11,948
Hits per day 477
Pages Page views 3,763
Pages per day 150
Visitors Total visitors 4,115
Visitors per day 164
Unique users (IP) 1,529
Bandwidth Total bandwidth 285.67 MB
Bandwidth per day 11.43 MB

My point is, people are searching and finding Soky.biz and I intend to reward this traffic with more complete content, easier navigation and more features in the coming weeks and months. So stay tuned fellow business owners, I've only just begun.


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