SoKy Local Business or "SoKybiz"

On the same topic of market penetration for small business on the internet, Anita Campbell of Small Business Trends posted a topic titled "Search Engine Marketing Presents An Opportunity in the Small Business Market." It gives a glimpse of how the internet can be leveraged to make it work for local business.

Anita Writes:

My own experience and observations suggest that small business owners have woken up in the past year or two to the power of the Web. One reason is cost. While marketing online is not cost free, it is less expensive than other forms of offline marketing such as TV advertising and direct mail. Another reason is effectiveness. With more people going online to search for vendors and to shop, online marketing can simply be more effective than offline marketing in several respects.

Small business owners are keenly aware of the need for online marketing — especially search engine marketing — to form a lynch pin in their overall marketing efforts. At the same time there is a shortage of search engine marketing firms that are willing to work cost effectively with smaller businesses.

Link to Small Business Trends

The term "Search Engine Optimization" (SEO) and "Keywords" may be foreign to brick and mortar shops, but they are important when considering marketing online. A little study would be a good idea. Or, you could hire your local "WebNinja" to assist.

(yes, that's me)

This was posted by SoKy : 5:36 PM