Monday, April 03, 2006
Readers Flocks to Newspapers' Online Sites
Anyone who has read my blog knows that I have posted numerous opinions about how the internet is affecting print newspapers. I still hold the opinion that a well established newspaper can leverage both markets to her advantage and serve both audiences as well as her advertisers. Personally, I feel the editorial departments of newspapers would do well to put content creators on staff to work with reporters on research as well as contextual links. Yes, it costs money but increasing the "buzz" is what it is all about.
It would seem my prediction has come to pass... at least according to the Chicago Associate Press.
Readers Flocks to Newspapers' Online Sites
Apr 3, 6:41 AM (ET)
By SETH SUTEL
CHICAGO (AP) - Newspapers' online audiences are growing rapidly, according to a new industry study, highlighting a key growth area that newspapers are seeking to exploit as print circulation continues to be challenged.
A study being released Monday by the Newspaper Association of America, a trade group, found that one in three Internet users - 55 million - visit a newspaper Web site every month.
Also, unique visitors to newspaper Web sites jumped 21 percent from January 2005 to December 2005, while the number of page views soared by 43 percent over the same period.
The study coincides with the NAA's annual convention in Chicago. Top of mind for the publishers attending was the looming sale of 12 Knight Ridder Inc. newspapers by The McClatchy Co., which is acquiring the storied publishing company in a $4.5 billion deal that will reshape the landscape of American newspapers.MORE>> http://apnews.myway.com//article/20060403/D8GOFNPG0.html
