SoKy Local Business or "SoKybiz"

The business of politics

I've been noticing some of the ways our local politicians market themselves. While I'm critical of some of the ways, I admire many of them. A few are tenacious go getters who win votes through persistence and performance.

I visit the Bowling Green Daily News website daily and I noticed a new banner advertisement at the top from our own Mike Buchanon.

No big deal right? Wrong! Clicking the advertisement takes you to his new and improved website that matches his banner. (Red, Green and White and a little yellow thrown in for effect.) Thus begins the cohesion in branding and image.

Well done!!

From his website you can learn a good bit about Mike. His PR machine did a great job putting together some great positive information that instills trust and confidence. That's the goal right? From a personal Letter from Mike to the contribute link, they have done well.

Poking around a little bit, I noticed a photograph of one of his canvas signs. Once again, the colors used as well as other elements all work in concert with the other media types, (color, font, layout) which exudes professionalism and worth.

Speaking of photographs, WOW!!! There are some great shots of our local area on that site. They are using some web tricks to change images on the left and each page appears to have its own image. Look closely and once again you can see the quality of the images as well as a selection that "brings it home."

But wait, there's more!! I also visit WBKO.com, a local television station website and voila, there's Mike. I haven't seen him anywhere else, but where else is there anyway? Soky.net? No, not yet but SOON!!!

So what's the point of all this? Well as you may have read in the past, I'm a huge fan of creating an entire advertising campaign that works together. Admittedly, it can be expensive and it surely takes a lot of time but if you want your small business to convey professionalism and ability, then spending the time and money is well worth the investment.

Recommended reading for Mikes web-people. United States Section 508 and web accessibility standards!!! (just a little hint)
www.section508.gov (unavailable when published)
http://www.w3.org/WAI/

Oh, since this is politics, have you seen the new Republican Party of Kentucky website? WELL DONE there too.

http://www.rpk.org/

Links:

• http://www.bgdailynews.com/

• http://www.mikebuchanon.com/

• http://www.WBKO.com/

• www.section508.gov (unavailable when published)

• http://www.w3.org/WAI/

• http://www.rpk.org/

• http://www.soky.net (grin)