SoKy Local Business or "SoKybiz"

I've written on the importance of getting out in the community and getting involved in local events. It's even a line item on my marketing budget, "other opportunities." South central Kentucky businesses would benefit greatly by getting involved in different outreach types of events. For example, the International Festival we enjoy once a year. But there are many because this community loves to get together that's for sure.

I was making my daily rounds to the online news sources I read and I found a story about business and the Thunder Over Louisville event. (http://www.thunderoverlouisville.org/ Scheduled for April 22nd 2006)  It gives some great examples of how businesses leverage this event for fun, exposure and profit.

The story comes from "Business First" or "BizJournals" Louisville edition at louisville.bizjournals.com. This is a great website, well authored both technically and editorialy. It truly is a great example of what can be done with an online news service.

They wrote:

Bang for their bucks: Companies build relationships with customers, employees at Thunder Over Louisville

Business First of Louisville - April 7, 2006
by Ed Green
Business First Staff Writer

With planes whizzing overhead and the sky set afire with dazzling fireworks, it would be easy for Louisvillians to lose sight of the fact that not everybody at Thunder Over Louisville is there just to celebrate.

Some, such as Harry Dennery, use the event as an opportunity to market their businesses, reward employees and support the community -- all while enjoying the view of one of the nation's largest air shows and fireworks displays.

Dennery is president of Louisville food-service broker Dennery Enterprises Inc., which gets two tents for Thunder atop the Witherspoon Garage near the riverfront as part of a sponsorship package with the Kentucky Derby Festival Inc.

The full article from Business First >>

I would encourage you to follow the link above and just think of all the opportunities we enjoy here in Southern Kentucky and Bowling Green to get more "Bang for our Bucks" through "involvement marketing." Yeah... that's the new budget item... "Involvement Marketing." I think I like the sound to that.

Note: The Bowling Green International Festival September 30, 2006 in Fountain Square Park, Bowling Green KY

According to the organizer, "The BG International Festival grew out of the Ethnic Folk Festival and Japan Fest in the early 80s. It takes place the last Saturday each September in Fountain Square Park in Bowling Green Kentucky.

Today the festival has grown to feature three stages, in the park performances and over 70 booths which feature cultural displays, authentic foreign foods and international merchandise."

http://www.bginternationalfest.com/

This was posted by SoKy : 12:58 PM