Friday, April 28, 2006
73% of American adults are online
Internet Penetration and Impact
Pew Internet & American Life Project published a report that 73% of American adults are online. The report outlines that people are shopping, learning, improving and gaining trust and confidence in the internet. Of course this excites me because I build, host and manage websites for businesses. It should in fact excite all small business owners!!!
Internet Penetration and Impact4/26/2006 |
Memo | Mary Madden
Over time, internet users have become more likely to note big improvements in their ability to shop and the way they pursue their hobbies and interests. A majority of internet users also consistently report that the internet helps them to do their job and improves the way the get information about health care.
While the share of internet users who report positive impacts has grown, the sheer size of the internet population also continues to increase. Surveys fielded in 2006 show that internet penetration among adults in the U.S. has hit an all-time high. While the percentage of Americans who say they use the internet has continued to fluctuate slightly, our latest survey, fielded February 15 – April 6, 2006 shows that fully 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in our January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.>>>>>>>>>> View PDF of Report
Other Internet Evolution Resources from Pew Internet & American Life Project
Report | How the internet has woven itself into American life
If the local business owner would read this report our community in mind, this equates to up 147,845 potential LOCAL customers out there. YUP! If you consider that our market area enjoys from 53,000 to 200,000 employed adults and 73% of them are online, that's a huge market. Even using Warren County numbers alone, 53,000+ employed adults would mean a potential reach of 38,000+.
That's something to get excited about!!
The source for my information was the Feb 2006 data from the State of Kentucky website: http://www.thinkkentucky.com/edis/cmnty/cw067/Workforce.htm which is based on U.S. Department of Commerce, Bureau of the Census, Journey-To-Work & Migration Statistics Branch.
